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WE

We are a Saudi-born Marketing Communications agency built on cultural instinct, strategic thinking, and creative courage. We don’t translate ideas into Arabic. We reshape them until they feel natural, familiar, and undeniable.

WHO WE ARE

Saudi Arabia is not one audience. It’s many cultures, accents, rhythms, and stories; from Riyadh to Jeddah, from Dammam to Abha and Neom.

We are a forward-thinking Marketing Communications firm built on a deep understanding of Saudi culture, language, and behavior. We don’t translate global ideas, we localize meaning, emotion, and relevance.

By combining creativity, strategy, and technology, we help brands elevate their presence, accelerate growth, and unlock opportunities within a rapidly evolving market.

WE DON’T TRANSLATE GLOBAL IDEAS

WE LOCALIZE & EMOTION RELEVANCE

LOCAL INSTINCT GLOBAL CALIBER ONE TEAM

OUR TEAM

Young Saudi energy meets award-winning global expertise.

Marcom 22 is powered by a new generation of Saudi talent, culture-fluent, digitally native, and deeply connected to how audiences think, speak, and engage today.

Alongside them are seasoned, award-winning global professionals who bring decades of experience, international perspective, and world-class creative and strategic rigor.

Every project is a true collaboration; where insight flows both ways, ideas are stress-tested from multiple angles, and culture and craft move together.

This balance allows us to create work that is culturally relevant, creatively ambitious, and built to perform.

OUR VALUES

We don’t create for the sake of creating. We believe clarity is power, because confusion never builds brands.

We believe innovation isn’t optional, it’s how relevance is earned.

We believe authenticity wins, because people connect with what feels real. And we believe impact is the only metric that matters.

Every strategy, every campaign, and every message we put into the world is designed to shift perception, strengthen brand equity, and deliver real business value.

WHAT
WE BELIEVE

SHAPES

WHAT
WE CREATE

IF IT DOESN’T SOUND SAUDI, IT WON’T WORK HERE.

Our Belief

A word can feel formal in one city, warm in another, and distant somewhere else. In Here, language is identity, tone is trust and authenticity is non-negotiable..

Real impact doesn’t come from shouting louder. It comes from saying the right thing, the right way, to the right people. That’s where powerful storytelling lives.

WHAT WE DO

INTEGRATED GLOBAL COMMUNICATION, BUILT FOR SAUDI AUDIENCES AND BEYOND

We design communication ecosystems that speak clearly, consistently, and authentically, across all platforms, cities, and dialects locally, regionally and globally without losing its soul.

STRATEGY

We start with insight, not assumption:

  • Brand Strategy & Positioning
  • Market & Cultural Research
  • Marketing Campaigns
  • Content & Communication Strategy
  • User Experience & Media Strategy

Every decision is grounded in real Saudi behavior, and cultural understanding.

BRANDING & DESIGN

We design to to impress, but to belong:

  • Brand Development & Guidelines
  • Logos & Corporate Identity
  • Digital Design
  • Print & Packaging
  • Website & App Design

We design brands that feel modern, credible, and culturally aligned.

ACTIVATION & EVENTS

If they don’t live it, they won’t remember it:

  • Brand Experiences & Shopper Marketing
  • Retail Solutions
  • Event Planning & Corporate Launches
  • Outdoor Activations
  • PR & Media Coverage

We create moments that last long after the event.

PRODUCTION

Big ideas deserve flawless execution:

  • Video Production
  • 3D Rendering
  • Offset & Digital Printing
  • POS & Promotional Booths
  • Gift Items

Execution that matches ambition without compromise.

OUR WORK

SEE WHAT WE’VE BUILT

TOGETHER

Our Work

HOW WE WORK

Our Approach

FIND THE RIGHT
BRAND FOR YOU

WE BLEND ANALYTICAL PRECISION WITH IMAGINATIVE EXECUTION.

Backed by insights and data, our approach ensures every message is clear, consistent, and culturally relevant across every touchpoint.

Brands with unified communication strategies achieve up to %23 higher revenue growth.

We build systems designed to move brands forward, not just launch campaigns.

FIND THE RIGHT
BRAND FOR YOU

WE TRACK INSIGHTS OF INFLUENCERS’ STATISTICS:

  • Followers
  • Real reach
  • Impressions
  • Saved content
  • Shared content
  • Engagements (including effective engagement rate)
  • Audience data (age, gender, location)

FIND THE RIGHT
BRAND FOR YOU

1

Resonance Criteria:
An influencer's ability to drive measurable engagement within the target market.

2

Reach Criteria:
Determine audience size, or how many people will be exposed to the message.

3

Relevance / Expertise Criteria:
How an influencer aligns with the brand or topic to reach your audience.

HOW WE WORK

Our Approach

FIND THE RIGHT
BRAND FOR YOU

WE BLEND ANALYTICAL PRECISION WITH IMAGINATIVE EXECUTION.

Backed by insights and data, our approach ensures every message is clear, consistent, and culturally relevant across every touchpoint.

Brands with unified communication strategies achieve up to %23 higher revenue growth.

We build systems designed to move brands forward, not just launch campaigns.

FIND THE RIGHT
BRAND FOR YOU

WE TRACK INSIGHTS OF INFLUENCERS’ STATISTICS:

  • Followers
  • Real reach
  • Impressions
  • Saved content
  • Shared content
  • Engagements (including effective engagement rate)
  • Audience data (age, gender, location)

FIND THE RIGHT
BRAND FOR YOU

1

Resonance Criteria:
An influencer's ability to drive measurable engagement within the target market.

2

Reach Criteria:
Determine audience size, or how many people will be exposed to the message.

3

Relevance / Expertise Criteria:
How an influencer aligns with the brand or topic to reach your audience.

OUR PARTNERS

GREAT WORK

IS NEVER A SOLO ACT

OUR PARTNERS

WHY

BECAUSE WE ARE NOT VISITORS TO THIS MARKET. IT’S OUR HOME.

  • Saudi-led mindset
  • Deep cultural fluency
  • Dialect-aware communication
  • Strategy-first creativity
  • Execution built to scale

OUR COMMUNICATION MODEL

ONE BRAND.

ONE IDEA.

MANY EXPRESSIONS

We help brands speak in a way that feels natural. Whether the message is formal, friendly, emotional, or bold.

From government to private sector. From international messaging to hyper-local tone.

We ensure every touchpoint speaks the same language even when the dialect changes.

TOGETHER WE GROW!

DARE TO CREATE SOMETHING EXTRAORDINARY?

Let’s create communication that feels real, sounds right, and actually works.

Whether you’re building a brand, launching a campaign, or activating an experience, we’re ready to move beyond safe ideas to bring your story forward.

Response Time

We typically respond within 24 hours

Brand & Creative

Not ready for a full project? Start with our fast, focused, high-impact engagement.